HYPER-FRESH GREENS
Directly from farm to your plate
- Locally-grown
- Pesticide-free and clean
- Delivered to you in 12 hours
Our Chef-grade Varieties
Grown in fully controlled environments to deliver consistently high-quality, exceptional flavor, and a new standard in leafy greens.
Our Chef-grade Varieties
Grown in fully controlled environments to deliver consistently high-quality, exceptional flavor, and a new standard in leafy greens.
Little Gem Romaine
About the product
Naturally crisp with a sweetness and delicate crunch.
Baby Kale Mix
About the product
Tender, earthy with a well-balanced bite.
Bok Choy
About the product
Crunchy, juicy with crisp stalks and leafy tops.
Basil (Genovese)
About the product
Fragrant, sweet with a deep herbaceous flavor and peppery undertone.
Baby Spinach
About the product
Mild, smooth with a slightly sweet, clean finish.
Green Oakleaf
About the product
Mild, mellow with a soft texture and earthy finish.
Green Oakleaf
About the product
Peppery, bold with a sharp, signature bite.
Butterhead
About the product
Buttery, tender with a smooth, melt-in-your-mouth quality.
Tailored for the Middle East
Serving chefs, grocers, and consumers with next-generation farming.
Driven by purpose
Every leaf is chef-grade: vibrant, consistent, and tailored for gourmet kitchens and wellness brands.
Obsessed by quality
Changing the region’s approach to local food with hyper-fresh, pesticide-free greens harvested just hours before delivery.
Harvested for you
We grow to order and deliver within hours. Expect the ultimate in freshness and consistency, every time.
Driven by purpose
Every leaf is chef-grade: vibrant, consistent, and tailored for gourmet kitchens and wellness brands.
Obsessed by quality
Changing the region’s approach to local food with hyper-fresh, pesticide-free greens harvested just hours before delivery.
Harvested for you
We grow to order and deliver within hours. Expect the ultimate in freshness and consistency, every time.
A fragile fresh food ecosystem
WHAT’S WRONG WITH TODAY’S SALAD SUPPLY CHAIN IN UAE?
1
Intensive Water Use in Farms
- Traditional field farming uses up to 250l of water per single head of lettuce
- On average, the UAE itself consumes produce that requires over 100 Olympic-sized pools of fresh water every day
2
Massive Environmental & Economic Cost
- Thousands of refrigerated truck and air miles = high carbon footprint
- Cooling and packaging costs push prices up
- Meanwhile, local farming is still limited in scale, quality, and year-round reliability
3
Freshness Fades with Distance
- Produce can travel 3-6th km to reach shelf
- By the time it’s plated, leafy greens are often 5–8 days old
4
Waste at
Every Step
- 30–45% of fresh produce is lost across supply & storage stages
- In hot months, shelf life of sensitive crops drops to 1–2 days
5
A Heavily Import-Dependent System
- Over 85% of leafy greens in the UAE are imported, mainly from Europe & Asia
- This creates long supply chains, price volatility, & vulnerability to global disruptions
1
Intensive Water Use in Farms
- Traditional field farming uses up to 250l of water per single head of lettuce
- On average, the UAE itself consumes produce that requires over 100 Olympic-sized pools of fresh water every day
2
Massive Environmental & Economic Cost
- Thousands of refrigerated truck and air miles = high carbon footprint
- Cooling and packaging costs push prices up
- Meanwhile, local farming is still limited in scale, quality, and year-round reliability
3
Freshness Fades with Distance
- Produce can travel 3-6th km to reach shelf
- By the time it’s plated, leafy greens are often 5–8 days old
4
Waste at
Every Step
- 30–45% of fresh produce is lost across supply & storage stages
- In hot months, shelf life of sensitive crops drops to 1–2 days
5
A Heavily Import-Dependent System
- Over 85% of leafy greens in the UAE are imported, mainly from Europe & Asia
- This creates long supply chains, price volatility, & vulnerability to global disruptions
Reimagined Farming
Clean Compact & Hyper Local
Our Solution
Controlled-environment vertical farming
Hyper-fresh greens grown inside high-tech containers that work 24/7-unaffected by seasons, weather, or location.
Up to 95% less water
Closed-loop hydroponics that use just 5–10 liter per kg, saving over 250 liters compared to traditional farms.
Same-day harvest and delivery
Picked in the morning, on your plate by lunch. No cold-chain. Just peak freshness and flavor.
Pesticide-free, always
No sprays. No residue. Just clean, safe greens that last longer and taste better, even in summer.
Order directly from your phone
Fresh+ Membership
Enjoy full access to our chef-grade harvests
Monthly Subscription
Priority harvest and delivery
Shop more, earn rewards
Simple, flexible subscription
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